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DMG Events was founded in 1989 and now manages over 80 events in up to 25 countries each year. Headquartered in Stamford, Connecticut, it is currently active in North America, the Middle East, North Africa, Europe, Asia, and Australia, employing over 300 staff.

Our mission is to bring together the professional markets and communities we serve and enrich those connections with industry leading conferences, exhibitions, content and context. We serve our customers globally through in person and virtual offerings designed to meet their continually changing needs.

They were looking for a simple solution to submit their events, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution was evvnt.

1Description of the event

Canada LNG Export Forum, on 17 September 2013 at 8:30 am

The event description that DMG Events  wanted to promote:

The Canada LNG Export Forum will bring together the global industry leaders – members of government, First Nation representatives, exporters, Asian and European buyers, project investors, shippers and all other major stakeholders to share their insights and strategies for promoting LNG projects within Canada, a country with vast potential for opportunities and investment return.

2Broadcast and Publish

We published to over 55 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 39.5M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 35 targeted sites, 14 global sites, 1 national and local sites and 4 social sites. Below is a snap shot of the websites we sent their event information to. For a full list of websites go to

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for Canada LNG Export Forum  reached 50% coverage on the first page. This was pleasing because DMG Events have a very strong web presence online.


6 Grow your audience reach Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘RT’s’ then lastly through visuals and pinning.

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures:
60% of live links
50% coverage on Google’s first page Listing on
18 mobile apps
Active in all 5 major search engines

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Request a Demo Promote an Event Partners