Haymarket serves a broad spread of markets, from sport to medicine, from technology to town planning. They are in consumer, business and customer media, along with exhibitions and live events. Predicting the shape of the business in three, five or 10 years is almost impossible; and the unpredictability is, for them, part of the appeal.
Haymarket came to evvnt to assist them with the marketing of their Media360 conference. We quickly built a product for the conference based in London and, with the help of the client, boosted our conference listing site reach worldwide.
The event description that Haymarket Media wanted to promote:
Media360 has been designed to reflect the transition sweeping across the landscape, with the aim of inspiring and challenging everyone who attends over two jam-packed days.
It is created through in-depth market research fused with the collective editorial intelligence of Brand Republic Groupâ€™s market leading brands including, Campaign, Marketing and Media Week. The programme has been designed to proactively tackle the biggest challenges in the industry, through challenging and provocative debates lead by the groupâ€™s editorial leaders. Collectively, they will ensure all sessions maintain pace, relevancy, focus and game-changing outcomes for the audience. In exploring the latest platforms, innovations and thinking on how the industry can better collaborate and develop together, Media360 will closely examine â€˜whatâ€™s nextâ€™ in media. What are the opportunities that should be on your radar and need to be seized â€“ right now. Get involved, get inspired.
We published the conference to over 85Â event sitesÂ and watched as the sites supplied live links â€“ submitted sites go live within 24 hours to 7 working days.
We distributed their event across all relative platforms as well as locally, nationally, globally and socially with aÂ total site reach of 60.7 M!
We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed ofÂ 48 targetedÂ sites,Â 12 globalÂ sites,Â 20 nationalÂ andÂ localÂ sites andÂ 4 socialÂ sites.
Below is a snapshot of this.
Click on the logos below to view listing results:
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching forÂ Media360,Â we reachedÂ 60% coverageÂ on the first page of search and continued to deliver coverage on pages two, three, four and five.
Social engagementÂ and interaction became an important part of the post publishing as we started to look at how to engage with consumers though â€˜likesâ€™,Â sharesâ€™, â€˜tweetsâ€™, â€˜RT’sâ€™ then lastly through visuals and pinning.
To be as transparent as possible, evvnt always sends a detailed report to each client.
Broadcast results:Â Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
Audience reach:Â See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.
Detailed reporting:Â A click tracking report with a summary of the events performance is activated and supplied within the product segmented by URL type and the site delivering traffic.
“We all needÂ help in our marketing campaigns, evvnt provided this for Media360 spreading the word far and wide. Pleasure to work with!”
Charlotte Richards -Marketing Manager at Haymarket Media Group
Site reach of over 60 million users
61%Â of live links
60%Â coverage on Googleâ€™s first page Listing
OnÂ 31Â mobile apps
Active in allÂ 5Â major search engines
Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â We can make this happen for your conference