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UBM-ImageDESIGN West is the world’s only technical conference and expo for electronics design engineers, entrepreneurs, and technology professionals who create products with electronic content. Held in the heart of Silicon Valley, it is where the world’s top design engineers and product developers gather and learn, gain inspiration, and get practical information and hands-on training they can put to immediate use.

They were looking for a simple yet effective solution to submitting events; whilst saving time for their marketing team.  Most importantly UBM wanted to get their conference seen online.

The solution was evvnt.
1Description of the event
DESIGN West Embedded Systems Conference on Monday April 22, 2013 at 12:00am

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The event description that Design West wanted to promote:
DESIGN West / ESC (The Embedded Systems Conference) is the global electronics industry’s leading event. With inspiring speakers, hundreds of technical sessions and workshops, case studies, and the opportunity to get some serious hands-on training, ESC is the place to be for the design engineering community. We will be offering 250+ technical sessions lead by world class speakers. The expo hosts 250+ exhibitors offering in booth training and education.
2Broadcast and Publish
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We published Design West Embedded Systems Conference to over 70 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

Broadcast

3Share our expertise

We ensured Design West Embedded Systems Conference was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 63.5 M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 40 targeted sites, 12 global sites, 13 national and local sites and 4 social sites.

The following images are examples of  the event listed on targeted listing sites:
Targeted
 
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5Natural search results

Click on the logos below to view listing results:

GoogleYahooBingAsk  Aol
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for Design West Embedded Systems Conference reached 40% coverage on the first page and continued to deliver coverage on pages two, three, four and five.
Google
6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘RT’s’ then lastly through visuals and pinning.


 

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

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Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Analytics

 

Key figures:
60% of live links
40% coverage on Google’s first page
Listing on 21 mobile apps
Active in all 5 major search engines

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