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Case Study - Cross Media Show 2013 Cross Media 2013 will provide today’s marketer, agency, publisher and print service provider with insight & solutions to conquer the challenge of creating fully integrated multi-channel communications. Case Study – Cross Media Show 2013

As campaigns get more complex – with an array of new communication channels, Cross Media 2013 is the one event that brings them together under one roof.

Informa Telecoms and Media came to evvnt to assist them with their national marketing of their Cross Media event. We quickly built a product for their targeted market for conferences based in London and, with the help of the client, boosted our conference listing site reach worldwide.

Informa Exhibitions were looking for a solution to market their event. The solution is evvnt!

1Description of the event

Cross Media 2013 at the Business Design Centre, London- 23rd-24th October 2013

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As campaigns get more complex – with a wealth of new technology, there is one event that brings together all the channels to help marketers, publishers and printers make sense of the opportunities and discover how to reap the benefits of the cross media world.

Cross Media is the event that’s all about multi-platform integration and how to achieve better return on multi-channel campaigns.

In addition to 100+ leading companies exhibiting at the event, as well as a packed seminar programme from the Cross Media College, the 2013 event will include a number of features designed to help and inform visitors.

This year’s features have just been announced! We have the AR Hall of Fame where you will find the industry’s best AR campaigns on showcase, or there’s the Ogilvy Ideas Shop if you’re looking for inspiration or why not try a Virtual Reality skydive if you’re up for a challenge? Visit our webpage for more details on these and our other fantastic features on show.

Broadcast and publish We submitted Cross Media 2013 to over 80 sites with a total site reach of 55M – submitted sites go live within 24 hours to 7 working days. Info Share our expertise in the field We distributed their event across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 55 million unique users and 560k localised unique users! Use targeted sites We specifically wanted to ensure we reached conference event attendees and submitted the event onto 36 targeted sites, 22 national & local sites and 12 global sites. The following images are examples of  the conference listed on relevant listing sites: Targeted National and local

Natural search results

Click on the logos below to view listing results:

Google good Yahoo good Bing goodAsk good  Aol good We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for the event we reached 37% coverage on the first page and continued to deliver coverage on pages two, three, four and five. Attracting potential attendee’s via search on by targeting them on the event listing sites they look to for the latest events information is the quickest routes to targeting and results. Cross_Media_2013_at_the_Business_Design_Centre__London-_23rd-24th_October_2013_-_Google_Search Grow your audience reach

Social engagement and interaction is an important part of the experience as we started to look at how to engage with online attendees through ‘likes’ and ‘shares’, and then ‘tweets’ and ‘retweets’, then lastly through visuals, check-ins and pinning.

Screen Shot 2013-10-22 at 22.38.34 Key figures - Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event. Broadcast Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps. Audience Reach Detailed reportingA click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. From the report below we discovered that 75.4% of the click throughs came from and 10.3% came direct from a search engine inquiry. Informa -- Middle East Report

Key figures:

55% of live links Audience reach of 560k local unique users in London Listing on 22 mobile apps 126 direct clicks to date Active in all 5 major search engines

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