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Case Study - The Gadget Show LIVE @ Christmas The Gadget Show Live @ Christmas is coming to Earls Court, 1st – 3rd November 2013. Come and see, try and buy the best tech on the market in the run up to Christmas.
The Gadget Show Live @ Christmas is the Number 1 technology event this festive season. Based around the popular Channel 5 programme, The Gadget Show, this event is jam packed with exciting features including the Toy ZoneGame Zone and Super Theatre.
Based around the popular Channel 5 prime time programme, the Gadget Show Live brings the TV series to life. This Christmas edition of the show will be packed full with all the glorious gadgets and gifts which are setting your Christmas lists alight.
Far more than just an exhibition – there will be fantastic features to bring the tech to life! On top of that you can see the presenters of the TV show in a stunning hour long performance in the Super Theatre. They will bring you presenter challenges, audience competitions and mass gaming challenges. There’ll be fantastic prize giveaways and outstanding tech on display.
Come to Earls Court, London between the 1st-3rd November to buy all of your Christmas shopping and also compile your own Christmas list! Don’t miss out on this fantastic family day out for gadget lovers of all ages.
Upper Street Events were looking for a simple solution to submit events to relevant listing sites, including their own Facebook page- by using evvnt they found a big time saving tool, new audience reach and event marketing momentum that ‘pings’ activity into natural search.
1Description of the event

The Gadget Show Live @ Christmas on 1st – 3rd November 2013

The Gadget Show Live @ Christmas is coming to Earls Court, 1st – 3rd November 2013. Come and see, try and buy the best tech on the market in the run up to Christmas.

 
2Broadcast and Publish

We published  to upto 75 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured  that The Gadget Show was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 63 million people !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 35 targeted sites, 14 global sites, 21 national and local sites and 4 social sites. Being a B2C show it was important that we put this event in front of as many local consumers as possible. With London being one of the biggest cities in the world the local client reach was massive.

Below gives you an idea of the websites where we submitted the information to

National and local
GLobal
5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for  The Gadget Show Live @ Christmas at the Earls Court in London we reached 40% coverage on the first page and continued to deliver coverage on pages two, three, four and five.
Gadget_Show_Live___Christmas_at_the_Earls_Court__London-_1st_-_3rd_November_2013_-_Google_Search
6 Grow your audience reach
Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.
 

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
B Results
Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.
Audience Reach
Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. As you can see from the report 35.5% of the click throughs came direct from a search engine inquiry. 18.4% from exhibitons.co.uk and 23% from Lanyrd.com
Gadget live show _Analytics

Key figures:
68% of live links
40% coverage on Google’s first page
Listing on 24 mobile apps
Active in all 5 major search engines

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