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Little White Books

Little White Books is your partner to assist you in planning the biggest and most special day of your life. Through their regional magazines, wedding fairs and online directory you will find a truly fabulous selection of the best wedding professionals in your area so you can create your ideal wedding whilst supporting leading local businesses.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

 
1Description of the event

Wedding Fair at Chalon Court Hotel, St Helens, Sunday January 05, 2014 at 12:00 pm

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Over thirty amazing wedding suppliers on hand to plan your most perfect wedding day at this wedding fair organised by Little White Books.

Designer catwalk shows will be headlined by Vikki Leigh Bridal Lounge, Warrington. Today is also the launch of our latest Little White Books wedding magazine, so grab one of the very first copies hot off the press!

The Chalon Court Hotel, St. Helens enjoys an enviable central position between Manchester and Merseyside. The hotel’s impressive glass atrium celebrates St. Helens’ heritage as one of the world’s leading specialists of glass manufacture & design.

FREE entry, FREE Little White Books new Spring 2014 wedding magazine and exclusive goody bag. Love planning your perfect wedding, love Little White Books! Simply visit www.littlewhitebooks.co.uk

2Broadcast and Publish
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We published to over 40 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

Description

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  26M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 11 targeted sites, 12 global sites, 12 national and local sites and 4 social sites.

Targeted Sites

Global Sites

National Sites

Social
The following images are examples of  the event listed on targeted listing sites:



5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for  reached 50% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

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6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.



7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

 Broadcast Results

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

 Audience Reach
Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.
Analyse

Key figures:
85% of live links
50% coverage on Google’s first page
Listing on 12 mobile apps
Active in all 5 major search engines

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