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Sparkling Day Event

Sparkling Day Events has many years of experience running wedding fairs and other similar events and is committed to helping to make your special day perfect. Their wedding fairs exhibit the best professionals and businesses in the Birmingham and Black Country areas.

Their goal is to provide as much value as possible, give away as many freebies as possible, and help make your wedding perfect!

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Wedding Fair The Quality Hotel, on Sunday January 26,2014 at 11:00 am

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We are holding another of our exciting events.
Browse and chat with proffessional wedding suppliers,at the lovely Quality Hotel.
Sunday 26th January,2014
11a.m. til 3.00p.m

We have 25 plus exhibitors to make your special day a success.
Free Entry, Free Parking
Free Confetti Welcome Pack
Free Glass of Bubbly to the first 50 brides through the door.
Pre-Register on our website to be entered into a free prize draw http://www.sparklingdayevents.com

2Broadcast and Publish

We published to over 50 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

Wedding Fair The quality Hotel

3Share our expertise

We distributed their event across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  28.9M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 11 targeted sites, 13 global sites, 21 national and local sites and 4 social sites.

Targeted Sites

Global Sites

National Sites

Social Sites

The following images are examples of  the event listed on targeted listing sites:


5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for  Sparkling Day event we reached 90% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

Google page

6 Grow your audience reach
Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.
Audience Reach
Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.
Analytics

Key figures:
72% of live links
90% coverage on Google’s first page
Listing on 13 mobile apps
Active in all 5 major search engines

Free demo

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