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Informa is one of the world’s leading knowledge providers. They create and deliver highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations around the world.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

2nd Annual Katherine Regional Mining & Exploration  Forum, Wednesday May 28, 2014 at 9:00 am

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Run in partnership between Informa Australia, the Northern Territory Government and the Katherine Mining Services Association, the 2nd Annual Katherine Regional Mining & Exploration Forum, has been confirmed to take place on the 28-29 May 2014 at the state of the art Godinymayin Cultural Centre in Katherine, NT.

Last year the inaugural event attracted over 120 mining executives and professionals and was a huge success! Have a read of our Katherine Regional Mining & Exploration Forum post event wrap up article which also highlights the media coverage after the event.

This exciting regional forum is the first and only event of its kind held in Katherine. The conference will feature presentations from explorers active in the region, operating mines, project developers and the many other parties associated with resources projects being developed in the wider Katherine region.

A key component of the conference will include views and insights into service and supply opportunities for local business, broader NT based businesses and interstate companies looking to build new partnerships in this emerging resources region. There will also be a number of updates on the exploration for shale gas, and the potential for service and supply opportunities going forward in this area.

2Broadcast and Publish

We published to over 65 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

Informa event

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  37.5M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 44 targeted sites, 13 global sites, 3 national and local sites and 4 social sites.

Targeted Sites

Global Sites

National Sites

Social Sites

The following images are examples of  the event listed on targeted listing sites:


5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for  reached 60% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

Google

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Broadcast results

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Audience reach

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Analytics

Key figures:
61% of live links
60% coverage on Google’s first page
Listing on 17 mobile apps
Active in all 5 major search engines

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