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Reed Exhibitions have a growing portfolio of 500 events in 41 countries, including trade and consumer exhibitions, conferences and meetings, ranging across 44 industry sectors – from aerospace and aviation to beauty and cosmetics to sports and recreation. Reed Exhibitions delivers contacts, content and communities with the power to transform your business.

They were looking for a simple solution to submit events to relevant listing sites, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

CIMES 2014 – The 12th China International Machine Tool & Tool Exhibition , January 13, 2014 at 10:27 am

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CIMES 2014 is a truly global machine tool trading and sourcing platform at the world’s largest market – China. As Asia’s leading machine tool exhibition in 2014, CIMES presents 1300 exhibitors.

As Asia’s leading machine tool exhibition in 2014, CIMES displays the widest range of cost effective machine tools and tools from the leading Chinese suppliers as well as the latest high-end CNC and Automation technology from the top brands outside of China.

New sourcing programs for overseas visitors will provide professional workshops and factory tours featuring metal cutting and metal forming technology will guarantee an ideal environment for networking and trade opportunities during and after the show. Accurate product segmentations and a world class conference and seminar program will further enhance the exhibition profile with exhibitor presentations about the latest trends and innovations in the industry and speeches from important association leaders.

2Broadcast and Publish

We published to over 60 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

Informa event

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  33.9M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 43 targeted sites, 12 global sites  and 4 social sites.

Targeted Sites

Global Sites

Social Sites

The following images are examples of  the event listed on targeted listing sites:


5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for   CIMES 2014, we reached 30% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

Google

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Broadcast results

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Audience reach

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Analytics

Key figures:

70% of live links

30% coverage on Google’s first page

Listing on 15 mobile apps

Active in all 5 major search engines Free demo

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