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jonleursInternational Confex is the UK’s leading exhibition for the meetings and events industry providing plenty of inspirational ideas, high level seminars, new show features and a great range of exhibitors

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

International Confex  at Olympia Exhibition Centre, Wednesday 12th March, 2014 at 10:00 am

Much loved by the event industry International Confex 2014 takes on a new lease of life next 12 & 13 March 2014 at its new home in Olympia. Under new management and headed up by a brand new team, Confex 2014 is set to re-emerge with plenty of inspirational ideas, high level seminars, new show features and lots of exciting exhibitors across the four key areas that include:
– UK and International Venues and Destinations
– Something Special: The Wow Factor
– Logistics: Event Support Services

With hundreds exhibitors and 9,000 attendees there will be plenty of opportunity as a visitor to connect with fellow event professionals and experts at networking events and industry parties. There will be inspirational keynotes across three theatres featuring a fantastic line up of guest speakers as well as the opportunity to explore, test and compare an exciting range of venues, destinations and event support services.

International Confex 2014 provides the perfect platform to build brand awareness to ensure you stand out from your competitors, develop your market share by making new contacts and building existing relationships face to face. You will have access to an audience of event professionals looking to source suppliers.

2Broadcast and Publish

We published to over 90 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

Confex

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  49.3M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  48 targeted sites, 12 global sites, 20 national and local sites and 4 social.

targeted

global

National

Social

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The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 40% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

google

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.


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7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Total number of sites J

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

 Total Unique Site Search J

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

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Key figures:

60% of live links

40% coverage on Google’s first page

Listing on 23 mobile apps

Active in all 5 major search engines
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Request a Demo Promote an Event Partners

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