Informa is one of the world’s leading knowledge providers. They create and deliver highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations around the world.
They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.
Bioavailability / Bioequivalence, Dissolution testing and Biowaivers, on May 14, 2014 at 11:00 am
Save the date for 2014’s leading conference for clinical, R&D and regulatory teams working with bioequivalence studies, biowaivers and dissolution testing. Join over 22 regulatory authority and industry experts as they share their experience across key developments and challenges facing the industry.
We ensured was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 31.4M !
We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 39 targeted sites, 11 global sites and 4 social sites.
The following images are examples of the event listed on targeted listing sites:
Click on the logos below to view listing results:
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 100% coverage on the first page and continued to deliver coverage on pages two, three, four and five.
Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’, shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.
To be as transparent as possible, evvnt always sends a detailed report to each client.
Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.
Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.
Key figures:
73% of live links
100% coverage on Google’s first page
Listing on 15 mobile apps
Active in all 5 major search engines
