The SMi Group is a highly Professional, Independent and Global event producing company that specialises in Business to Business Conferences, Workshops, Masterclasses and Training. SMI creates and delivers events within Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors.
They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.
Asthma & COPD, on April 02, 2014 at 8:30 am
SMi present the 10th annual Asthma & COPD conference taking place on 2nd & 3rd April, 2014, London, UK. Hear the latest regulatory requirements to develop inhaled products and enhance clinical design
The global market for Asthma and COPD drugs is set to reach $47bn in 2017. There is a growing demand for the next generation of inhaled combination products and novel therapeutics.
Asthma and COPD 2014 will enable delegates to gain valuable insights into the latest ground-breaking advances in the respiratory drug market. It will focus on the challenges and strategies to enhance patient outcomes, providing extensive knowledge from the key leading industry and academic experts.
BUSINESS BENEFITS FOR 2014:
• NEW FOR 2014 – Four round table discussions to enhance networking capabilities between delegates and sponsors
• Hear the latest regulatory advice from the MHRA on new inhaled drugs
• Evaluate strategies to enhance clinical trial design with key talks from Teva and AstraZeneca
• Listen to case studies from University College London and Theravance Inc. on the late stage developments of combination therapies
• Gain insight on U-BIOPRED from committee members, Novartis, the British Lung Foundation and the National Heart & Lung Institute
We ensured was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 46.2M !
We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 43 targeted, 11 global sites, 16 national and local sites and 4 social.
Targeted : 43
Global : 11
National : 8
Local : 8
Social : 4
The following images are examples of the event listed on targeted listing sites:
Click on the logos below to view listing results:
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 60% coverage on the first page and continued to deliver coverage on pages two, three and four.
Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’, shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.
To be as transparent as possible, evvnt always sends a detailed report to each client.
Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.
Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.
79% of live links
60% coverage on Google’s first page
Listing on 21 mobile apps
Active in all 5 major search engines