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jonleursUSA Sport Group has brought together the finest sports provision companies in the US to enable parents and players to find all of their summer camp and year round sports needs in one place. All summer camps and classes listed on their site are organized and coached by fully qualified, highly trained coaches. Coaches undergo a rigorous selection process to ensure that not only do they know their sport; they also know how to get the best out of each participant and create a positive, safe, fun and friendly learning environment.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Indoor Winter Soccer Classes at Long Hill Community Center, 18th January/ 15th March , 2014 at 9:00 am

Choose from 2 great United Soccer Academy Programs:
– Soccer Squirts (9am to 10am, 11am to 12pm)
Children will learn the fundamentals of soccer through a program of structured activities and fun based games. Designed to stimulate the imagination and develop motor and social skills. The emphasis is on group activity and FUN!
– Pre Academy Soccer (11am to 12pm)
Pre-Academy is an ideal step for players that have graduated Soccer Squirts classes, or younger players looking to progress from our First Play soccer camp. Players are introduced to the basic techniques of dribbling, passing and shooting through structured exercises and fun, small-sided scrimmages.

2Broadcast and Publish

We published to over 35 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

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3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  25.3M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 11 targeted, 12 global sites, 7 national and local sites and 4 social.

Targeted : 11

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Global : 12

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National : 4

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Local : 3
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Social : 4

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The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 40% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.


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7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

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Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures: 70% of live links

40% coverage on Google’s first page

Listing on 10 mobile apps

Active in all 5 major search engines
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Request a Demo Promote an Event Partners