In today’s online era, offline channels aren’t the only ones you must target. With increasing numbers of event attendees coming from mobile and social channels, picking an all-in-one event marketing service that offers consistent engagement before, during and after events is a must.
1. evvnt – evvnt has reinvented the way event organisers around the globe find new customers. Through one simple interface organisers can distribute and publish events to 90+ targeted listings sites in one click. The evvnt platform creates events awareness and momentum in organic search, mobile and social streams through building a customised network on listing sites and feeds, maximising exposure in the run-up to any event. evvnt is processing 10,000 events per month for the world’s best-known conference, exhibition and event organisers.
2. Active Network – Active Network offers software solutions tailored for nine consumer segments ranging from race and recreation to church and camp management. But it’s their event management solution that stands out to us. Their conference management software offers services to aid both online and offline management from one system. And if your event has a mobile app, Active Network offers options including games to help reach your event targets and ideas to expand revenue via mobile sponsorship.
3. cvent – A software-as-a-service platform, cvent offers online event registration, payment processing and email marketing all from one platform. But it’s their mobile app-named #1 amongst app developer apps-that earns our attention. CrowdCompass offers iOS and Android users options including “tap to call”, which helps attendees easily contact exhibitors and sponsors; a personalised event schedule; interactive maps; and a photo scavenger hunt called Click that drives booth traffic by creating challenges unique to your specific event and location.
4. Eventbrite – Led by San Fran’s Kevin and Julia Hartz, Eventbrite has sold more than 142 million event tickets worldwide. For event organisers on a shoestring budget, they don’t come easier than Eventbrite. The platform’s available on desktop and mobile, is aligned with PayPal for easy payment processing, and offers email invites, multi-platform social media promotion, and attendance tracking. If the event is free, Eventbrite charges no fees. And there’s no need for a little black book; with check-in options, paperless ticket access and barcoded ticket validation on mobile, any event need is fulfilled.
5. planspot – Several event marketers are ace at offline promotion, but Planspot stands out for its social media integration. Organisers can promote events of any size and interest using Planspot, creating an event once and syncing and updating them from the same location. Across social, all comments on your event from social networks are synced-so for engaging attendees before, during and after events, this platform’s a must. Planspot also offers email campaigns that include event information, campaign analytics, unlimited email contacts and import/export contact options.
This is a guest post by Lauren Maffeo. She serves as Content Specialist for evvnt. An MSc graduate of the London School of Economics and Political Science, Lauren has worked as a media consultant for the Global Poverty Project’s “The End of Polio” Campaign, Content Lead at GlobalWebIndex, and contributes regularly to the Guardian and The Next Web.
“Image source – Flickr , usage under Creative Commons license (https://creativecommons.org/licenses/by/4.0/)”
