evvnt has acquired Middlesbrough-based events communication startup EventSneaker as part of their global expansion into the events market. â€śIt was very clear from early conversations with the dynamic entrepreneurs at EventSneaker that they had really focused on event organisersâ€™ need to secure a clear return on investment for every single outbound marketing activity from a tweet to a text.â€ť Richard Green CEO of evvnt.
The combination of evvntâ€™s marketing reach and EventSneakerâ€™s tracking of this reach back to revenue and attendees will further aid event organisers worldwide. This acquisition introduces services including email, SMS, mobile and social media measurement to evvntâ€™s marketing toolkit.
EventSneaker first met evvnt CEO Richard Green at a TableCrowd networking event where evvnt spoke as headline sponsors, and the acquisition was first discussed between the two companies. After positive initial discussions and the profound alignment of their goals and ideology, the acquisition was fast-tracked for the benefit of both companies.
â€śWe organize intimate sector specific networking dinners where people can connect to create future alliances, partnerships and new business opportunities,â€ťsays Kate Jackson, Co-founder of TableCrowd.â€ť Â Itâ€™s great to hear feedback from our diners when things have worked out and deals have been done. The acquisition of EventSneaker by evvnt will result in a really powerful tool for event organisers and is really great news for the industry.â€ť
Over the coming months evvnt will be integrating EventSneakerâ€™s staff and technology into its own services, ultimately giving event organisers even greater tools to market to new event audiences.
Moreover, Mark Stephenson, CEO at EventSneakerÂ added â€śevvnt have a proven product, a proven client base and a resourceful, professional and skilful team. Adding our intelligence product is going to produce something amazing for event professionals. I want to be part of that, who wouldn’t.â€ť
EventSneaker connects to the marketing services event professionals use to provide intelligent marketing insights directed towards revenue, enabling the tracking of sales from digital content anywhere.
evvntÂ has reinvented the way event organisers around the globe find new customers, processing 10,000 events per month. Through one simple interface, organisers can distribute and publish events to 75+ targeted listing sites in one click. TheÂ evvntÂ platform creates events awareness and momentum in organic search, mobile and social streams via a customised network on listing sites and feeds, maximising exposure prior to any event.