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Brintex Case Study

Brintex is the exhibition division of the Hemming Group, a family run business with over 100 years’ publishing experience. The core staff of around 24 individuals organise and manage some 20 trade exhibitions and conferences in the UK and around the world each year.

Brintex itself is structured around a number of industry sector-specific teams reporting into event directors and assisted by generic marketing and operations departments. Brintex conferences are managed by a separate team of specialists.

Backed up by central service departments from the Hemming Group, (accounts, information technology, personnel, new media, design studio, etc.), Brintex has the autonomous infrastructure to organise both niche and large-scale events.

Brintex is a committed member of the AEO and currently ranks within the top 10 UK trade exhibition organising companies.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

16th Annual Surveyor Highway Maintenance Conference

on Friday May 30, 2014 at 9:00 am

Surveyor’s 16th Annual Highway Maintenance conference features topical insights and practical advice vital to maintaining our essential transport infrastructure.

Delivering Now for Future Resilience and Efficiency.

Now in its 16th year, Surveyor’s annual Highway Maintenance conference remains the industry’s trusted source to arm highway practitioners, and features contemporary insights and practical advice vital to maintaining our essential transport infrastructure.

The beginning of 2014 saw a succession of floods across the country over a sustained period. The frequency and volume of flooding is having a severe effect on UK roads and their rate of deterioration since the first extreme floods took place in 2007.

Highway Maintenance will consider the development of SUDS within local authority areas and take a more holistic look at flooding on the road network. There will be a focus on how councils are currently tackling the challenge severe flooding presents, as well as considering how implementing strategies now will make them more resilient in the future.

For the first time ever the conference will include break-out conference sessions focusing on flooding and the development of SUDS on the road network.

2Broadcast and Publish
We published to over 75 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.
brintex presentation

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  101.4M !

 

Industry Specific : 12

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Targeted : 29

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Global : 12

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National : 13

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Local : 4 

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Social : 4

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4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  12 industry specific, 29 targeted, 12 global sites13 national and 4 local sites4 social and 1 association site.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 50% coverage on the first page and continued to deliver coverage on pages two, three and four.

 
 
Google Screenshot

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

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Key figures: 

61of live links

40% coverage on Google’s first page

 Listing on 17 mobile apps 

Active in all 5 major search engines. 

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