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Afro Cuba Salsa & Rueda Festival

If you love dancing, then you are in the right place!
AfroCuban can help you experience dancing at its very best with our monthly AfroCuban parties. Where you can dance to uplifting Latin vibes with a serious AfroCuban edge played by top Latin DJ’s in a friendly and relaxed environment. is based in London, UK, and promotes Cuban and African Salsa. The new website aims to provide a central resources for all Salsa enthusiasts and will host news, events and listings on all Salsa or Latin dance related issues.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Afro Cuban Salsa & Rueda Festival,09 May 2014 at 3:00 pm

Festival of Dance – Salsa, Rueda de Casino, Afro Cuban, Rumba, Cha Cha Cha, Son, Reggaeton, Bachata, Kizomba, Kizomba de Roda, Semba, Kuduro, Drumming, over 46 workshops, 3 party nights, Live Band.

Afro Cuban Salsa Rueda Festival 9th to 12th of May 2014 at Mundesley Holiday Village on the Norfolk Coast. 3 nights of dancing Salsa, Rueda de Casino, Afro Cuban, Rumba, Cha Cha Cha, Son, Reggaeton, Bachata, Kizomba, Kizomba de Roda, Semba, Kuduro, Drumming, Live Band and 2 days of Workshops.

Featuring the best salsa, Cuban, African and European artists. Alexis Hernandez, Anderson Amado, Antonio & Esther, Back2Toes,Christian Jean-Francois, Donny & Nathalie Etian Antuche Almeida, Francis & Nagore, DJ Green Papi, Groupo Lokito (Live Band), Jose Ferrera Mulen, Lee Knights, Oscle & Lisi, Perry & Fabhiola, Richard Fallon (MC), DJ Rico, DJ Sacha, DJ Shorty, DJ Sol, Susan & Juan, Yainer Carbonell Vegueriz, Yolanda Perez.
Half board accommodation with breakfast and dinner, All activities on same site near a stunning beach. The only dance weekender where you are encouraged to bring your kids and a childminder, see our website for more details.

2Broadcast and Publish
We published to over 75 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.
afro cuban

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationall, globally and socially with a total site reach of  33.2M !

Targeted : 16

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Global : 11

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National : 8 

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Social : 4 

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4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 15 targeted, 11 global sites, 9 national sites and 4 social.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 90% coverage on the first page and continued to deliver coverage on pages two, three and four.

 google search

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.



To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

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Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures:  

62of live links 

90% coverage on Google’s first page

Listing on 17 mobile apps

Active in all 5 major search engines 

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