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Big Data in Pharma

The SMi Group is a highly Professional, Independent and Global event producing company that specialises in Business to Business Conferences, Workshops, Masterclasses and Training. SMI creates and delivers events within Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Big Data in Pharma, on May 12, 2014 at 9:00 am

Following on from the phenomenal success of a portfolio of pharmaceutical events, SMI are proud to present the inaugural Big Data in Pharma Conference Monday 12th – Tuesday 13th December 2014, London.

Join us and hear timely case studies and presentations from leading pharma, biotech and technology experts as they demonstrate how to create a winning big pharma strategy by turning raw data into informative, useful information that can work for you!

Key Topics include:-
• Building the ‘blueprint’ for a data-led pharmaceutical industry of the future
• Creating a successful big data organisational culture
• Forging winning strategic partnerships with patients, the public and industry to gain a competitive advantage
• Measuring the impact of big data on R&D
• Introducing data management and analysis to extract value

2Broadcast and Publish
We published to over 75 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.
SMI

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  46.3M !

Targeted : 44
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Global : 11

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National : 8

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Local : 7

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Social : 4 

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4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 43 targeted, 11 global sites, 16 national and local sites and 4 social.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 50% coverage on the first page and continued to deliver coverage on pages two, three and four.

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6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.


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7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

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Key figures: 

79% of live links

60% coverage on Google’s first page 

Listing on 21 mobile apps 

Active in all 5 major search engines 

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