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GESS is the region’s only event dedicated to the entire spectrum of educational supplies and solutions. With a wide range of products, live demonstrations and a comprehensive 3-day conference programme, there is no better place to see the latest education technologies and solutions in action!

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Gulf Educational Supplies & Solutions Exhibition & Global Education Forum, on March 04, 2014 at 9:00 am

GESS exhibition and conference are free to visit. Providing the perfect platform for educationalists to participate in a range of conference sessions & see the latest products & technology in action.

Whether you are a head teacher, head of procurement, head of department, dean, professor, lecturer, teacher or just involved in education, you will have the opportunity to view demonstrations of some of the most innovative exhibits from the leading suppliers to the global education market. In conjunction with the exhibition, GEF is renowned as an industry leader in terms of providing ongoing education, debates and insight.

Under the patronage of his Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President of the UAE, Prime Minster and Ruler of Dubai and working in partnership with the Ministry of Education, GESS and GEF bring together the global education industry with a dynamic combination of exhibition and high level conference.

The Global Education Forum provides an extensive, world-class educational programme to help teachers, educators and academics of all levels develop their skills and gain insight from international experts.

This free of charge conference features a wide range of keynote presentations, ministerial panel sessions, heads of state, CPD sessions, abstract presentations and workshops. GEF attracts a wide range of international and local keynote speakers addressing today’s key education topics. The theme for 2014 is “Education and the 21st Century: Skills, Opportunities and Challenges”.

Our packed programme of seminars and conference include:
• 149 conference sessions
• 6 globally recognised keynote speakers
• 100+ international and regional speakers
• 96.6% of visitors thought GEF sessions were relevant for their ongoing professional development

There is no other show in the Middle East that provides the perfect platform for educationalists worldwide to meet and find new products and services, and discuss a range of topics about education and its future.

This year also sees the launch of the GESS Education Awards with a Gala Dinner on 5 March 2014 designed to celebrate excellence in the education industry.

2Broadcast and Publish
We published to over 75 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.
Gess

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  34M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 37 targeted, 12 global sites, 1 national and 4 social.

Targeted : 37

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Global : 12

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National : 1

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Social : 4

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The following images are examples of the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search.

 

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.


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7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

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Key figures:

 62of live links
50% 
coverage on Google’s first page
Listing on 15 mobile apps
Active in all 5 major search engines 

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