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GreenTech Amsterdam 2014

They believe in the power of connecting. Since 1893, Amsterdam RAI has actively tried to create the right context for inspiring meetings to take place in and strong ties to develop in.

As the facilitating party, Amsterdam RAI Convention Centre creates the ideal conditions for inspiring meetings to take place in and strong ties to develop in. As the organising party, Amsterdam RAI Exhibitions connects context, content and communities utilising national and international consumer and professional trade fairs.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

GreenTech Amsterdam 2014 on Tuesday June 10, 2014 at 10:00 am

The brand new international business platform for horticulture technology. With over 250 market leaders presenting their latest technologies and innovations. 10-11-12 June 2014, Amsterdam RAI (NL).

GreenTech focuses on the early stages of the horticultural chain and production issues relevant to growers. Enhance your business and benefit from unrivalled networking opportunities and a cutting-edge knowledge programme.

2Broadcast and Publish
We published to over 75 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  29.6M !

 

Industry Specific : 22

Targeted : 36

Global : 11

National : 1

Social : 4

case study

Association : 1

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  22 industry specific, 36 targeted, 11 global sites, 1 national and  4 social and 1 association site.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 40% coverage on the first page and continued to deliver coverage on pages two, three and four.

   

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

 


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7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures: 

59of live links

40% coverage on Google’s first page 

Listing on 19 mobile apps A

ctive in all 5 major search engines. 

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