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Badass Dash

BADASS Dash™ is one of the world’s leading producers of Obstacle Course Challenges & Adventure Races and whose events benefit Autism Speaks, an organization dedicated to funding global biomedical research into the causes, prevention, treatments, and cure for autism; to raising public awareness about autism and its effects on individuals, families, and society; and to bringing hope to all who deal with the hardships of this disorder. It is the belief of both BADASS Dash™ and Autism Speaks that by working together, we will find the missing pieces of the puzzle. BADASS Dash™ is committed to raising the funds necessary to support these goals as the cause is bigger than the obstacles.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Las Vegas BADASS Dash on Saturday May 24, 2014 at 5:00 pm

BADASS Dash is the ultimate adventure race and obstacle course challenge. Each race consists of a 7k course that will boast unconventional, yet achievable obstacles that are truly BADASS!

BADASS Dash is an adventure race and obstacle course challenge that features 30+ obstacles at each event. Whether you’ve raced a 5k, 10k, Mud Run, Trail Race, Adventure Race, Triathlon or any “Athlon”, the BADASS Dash brings participants a course unlike any they’ve experienced before. The BADASS Dash is open to professionals and amateur OCR racers alike. The BADASS Dash races include obstacles with names like “Crazy Caro Climb,” “Australian Back Crawl,” “Web of Water” and many more. The obstacles are designed to be challenging but achievable for all participants. The race is chip-timed and divisions include an elite category with a modified course and no skipping for the avid athlete, a recreation division for amateurs which, allows you to move at your own pace, a K-9 companion race specially designed for dogs and their owners, and a Kids Dash race with specifically designed obstacles for 4-6 year-olds and 7-13 year-olds.

Choose from 4 divisions: Recreation Division – Run, Jog, Walk or Crawl. To participate in the Recreation Division you must be 14+ years of age. Elite Trained Division – This division is for the avid athlete, first responders, military, and the ultra-competitive. To participate in the Elite Division you must be 18+ years of age. K-9 Companion Division – BADASS Dash added a K-9 team program, the first of its kind in the OCR industry! Bring your dog to take part in the K-9 obstacles specifically designed and modified for you and your dog! So, the time is now — bring Fido out for a real challenge! Kids Dash – Take part in the Kids Dash with divisions for 4-6 and 7-13 year olds with obstacles designed just their size. Family, Group, Team, and Corporate Discounts: 5+ participants receive a $10 discount on each team member’s registration. For large teams and corporate organizations please contact us for more information. BADASS Dash supports Autism Speaks, an organization dedicated to funding global biomedical research

2Broadcast and Publish
We published to over 40 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  26M !

 

Targeted : 5
Global : 11
Capture1
National : 3
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Local : 16
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Social : 4
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Association : 1
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4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  5 targeted, 11 global sites3 national and 16 local sites4 social and 1 association site.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 50% coverage on the first page and continued to deliver coverage on pages two, three and four.

   

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

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7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures: 63of live links

50% coverage on Google’s first page Listing on

11 mobile apps

Active in all 5 major search engines. 

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