BADASS Dashâ¢Â is one of the worldâs leading producers of Obstacle Course Challenges & Adventure Races and whose events benefit Autism Speaks, an organization dedicated to funding global biomedical research into the causes, prevention, treatments, and cure for autism; to raising public awareness about autism and its effects on individuals, families, and society; and to bringing hope to all who deal with the hardships of this disorder. It is the belief of both BADASS Dashâ¢ and Autism Speaks that by working together, we will find the missing pieces of the puzzle. BADASS Dashâ¢ is committed to raising the funds necessary to support these goals as the cause is bigger than the obstacles.
They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that âpingsâ activity into natural search â the solution isÂ evvnt.
Las Vegas BADASS DashÂ onÂ Saturday May 24, 2014 at 5:00 pm
BADASS Dash is the ultimate adventure race and obstacle course challenge. Each race consists of a 7k course that will boast unconventional, yet achievable obstacles that are truly BADASS!
BADASS Dash is an adventure race and obstacle course challenge that features 30+ obstacles at each event. Whether youâve raced a 5k, 10k, Mud Run, Trail Race, Adventure Race, Triathlon or any âAthlonâ, the BADASS Dash brings participants a course unlike any they’ve experienced before. The BADASS Dash is open to professionals and amateur OCR racers alike. The BADASS Dash races include obstacles with names like âCrazy Caro Climb,â âAustralian Back Crawl,â âWeb of Waterâ and many more. The obstacles are designed to be challenging but achievable for all participants. The race is chip-timed and divisions include an elite category with a modified course and no skipping for the avid athlete, a recreation division for amateurs which, allows you to move at your own pace, a K-9 companion race specially designed for dogs and their owners, and a Kids Dash race with specifically designed obstacles for 4-6 year-olds and 7-13 year-olds.
Choose from 4 divisions: Recreation Division â Run, Jog, Walk or Crawl. To participate in the Recreation Division you must be 14+ years of age. Elite Trained Division – This division is for the avid athlete, first responders, military, and the ultra-competitive. To participate in the Elite Division you must be 18+ years of age. K-9 Companion Division – BADASS Dash added a K-9 team program, the first of its kind in the OCR industry! Bring your dog to take part in the K-9 obstacles specifically designed and modified for you and your dog! So, the time is now — bring Fido out for a real challenge! Kids Dash – Take part in the Kids Dash with divisions for 4-6 and 7-13 year olds with obstacles designed just their size. Family, Group, Team, and Corporate Discounts: 5+ participants receive a $10 discount on each team memberâs registration. For large teams and corporate organizations please contact us for more information. BADASS Dash supports Autism Speaks, an organization dedicated to funding global biomedical research
We ensuredÂ Â was distributed across all relative platforms as well as locally, nationally, globally and socially with aÂ total site reach of Â 26M !
Targeted : 5
Global : 11
National : 3
Local : 16
Social : 4
Association : 1
We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of Â 5 targeted,Â 11Â globalÂ sites,Â 3 national and 16 localÂ sites,Â 4 social and 1 association site.
The following images are examples of Â the event listed on targeted listing sites:
Click on the logos below to view listing results:
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reachedÂ 50% coverageÂ on the first page and continued to deliver coverage on pages two, three and four.
Social engagementÂ and interaction became an important part of the post publishing as we started to look at how to engage with consumers through âlikesâ,Â sharesâ, âtweetsâ, âretweetsâ then lastly through visuals and pinning.
To be as transparent as possible,Â evvntÂ always sends a detailed report to each client.
Broadcast results:Â Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
Audience reach:Â See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.
Detailed reporting:Â A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.
Key figures:Â 63%Â of live links
50%Â coverage on Googleâs first pageÂ Listing on
11Â mobile apps
Active in allÂ 5Â major search engines.Â