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Centaur Media is a leading UK-based business information, events and media group. It strives to be the first place professionals and consumers turn for information, insight and interaction.

Its portfolio of leading market brands includes: Marketing Week, Creative Review, Money Marketing, The Lawyer, Employee Benefits, The Engineer, Econsultancy, Perfect Information, The Profile Group, VBR, Homebuilding & Renovating, Marketing Week Live, Business Travel Show, The Meetings Show, Employee Benefits Show and Subcon.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Marketing Week Live on Wednesday June 25, 2014 at 9:00 am 

Give us a day. We’ll give you the entire marketing discipline in one amazing experience. You’ll thank us. It’s free (but it shouldn’t be). It’s time for marketers to unite.

There’s no event in the UK anything like Marketing Week Live. Not just because it’s big and buzzy and brilliant (it is). But because our editorial teams (top marketers themselves) have created an event that reflects your biggest opportunities, threats and challenges.

It’s all new.
A new, integrated layout. And a new experience full of unexpected ideas from all directions.
It’s smart.
Four mega-theatres covering Strategy and Futures, Best Practice, Real Life and Technology and Training. More of the really big keynotes, top names, leading brands and the best brains in the biz.
It’s relevant.
Four zones that capture the front lines of modern marketing. Understand. Engage. Experience. Convert. Master these and you’ve mastered marketing. Plus Personality, a major feature on branded and promotional products, presented together with the British Promotional Merchandise Association.

It’s fun!
We’re not supposed to say this… but it is. (If your idea of fun is being challenged, inspired, educated and fired up.)

2Broadcast and Publish
We published to over 70 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  42.5M !

 

Targeted : 45

Global : 11

National : 9

Social : 4

case study

Association : 1

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 45 targeted, 11 global sites, 9 national and  4 social and 1 association site.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 40% coverage on the first page and continued to deliver coverage on pages two, three and four.

   

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.


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7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures: 69of live links, 40% coverage on Google’s first pageListing on 21 mobile apps Active in all 5 major search engines. 

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