Pros and Cons are using Event listings websites form an important part of any event marketing strategy. Free listing services offer event promoters access to an enormous local and global audience of over 80 million event-goers per month. With that kind of reach, it’s very important that event organisers take advantage of this free promotion method.
evvnt software package includes automatic event broadcast that allows event organisers to post event listings to 75+ sites at once, meaning you only list your event details once and the rest are posted automatically. This is the most effective and efficient way to list events online.
PROS – event organisers can access many new channels for marketing event information, ticket links and artist lineups. This can drive awareness, attendance and, critically, ticket sales. By piggy-backing on the popularity of some of the world’s top event sites, event organisers can overcome relative obscurity especially with brand new events.
CONS – There are, however, some downsides. Adding listings to these sites is time consuming, taking up hours or even days depending on the number of events and how many sites are used. Additionally, sometimes editorial restrictions on the individual listing sites make it difficult to accept all of your promotional material, such as event images, full description and Pdf attachments.
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