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WTG

WTG has a strong sector strategy, with all events, online and training products focused on the following large and resilient business sectors.

WTG is a leading international media business offering clients a compelling mix of live events, online products and specialist training courses.

These large scale business events provide structured one-to-one business meetings between buyers and sellers. These pre-scheduled meetings differentiate the summits from conventional conferences, trade shows or exhibitions.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Upstream Oil and Gas Production Summit 2014,on March 10, 2014 at 9:00 am

The Upstream Oil and Gas Production Summit attracts senior level industry professionals operating in the Oil & Gas and related industries dealing with key industry challenges.

The Upstream Oil & Gas Production Summit 2014 attracts the most senior level industry professionals from across all of North America to share individual innovations to the universal challenges they face every day in their field operations. These challenges are common issues facing not only oil and gas operators, but also the oil field service and EPCM firms who work alongside them. By attending the Summit you will equip your company with the very latest insights and ideas to overcome these issues through a series of keynote sessions, case studies, workshops, and discussions, which focus on the industry’s most crucial issues, including topics such as: Project planning and management, Workforce issues, HSE, Process-affected water management and CSR.

Delegates can look forward to benchmarking and best practices in: • Planning field work • Staying on time and on budget • Productivity • Safety • Avoiding contaminating the local water • Maintaining, upgrading, and replacing equipment • Working with contractors • Documentation for head office/regulators • Representing the company at grassroots levels to surrounding communities Commercial partners will be on site to discuss tools, tactics, and technologies relevant to: • Project planning and implementation • Performance management • Process-affected water • Health, Safety, and Environment • Well drilling, completion, fracking, etc. • Equipment • Workforce training • CSR • Regulatory compliance

2Broadcast and Publish
We published to over 75 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.
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3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  40.7M !

Targeted : 51
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Global : 11
 

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National : 4

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Local : 4

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Social : 4 

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4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 51 targeted, 11 global sites, 5 national, 4 local sites and 4 social.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 70% coverage on the first page and continued to deliver coverage on pages two, three and four.

 https---www.google.co.uk-search?q=Upstream+Oil+and+Gas+Production+Summit+2014,on+March+10&start=0&cad=h (20140507)

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

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Key figures:  

62of live links 

70% coverage on Google’s first page

Listing on 14 mobile apps

Active in all 5 major search engines 

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