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The 2014 Middle East Forum is the result of the continued successful collaboration between the Institute for Healthcare Improvement (IHI) and Hamad Medical Corporation’s Quality and Safety teams.

MCI Group were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

2nd Middle East Forum on Quality & Safety in Healthcare,

on Friday April 25, 2014 at 12:00 pm

This year’s theme is all about empowering healthcare professionals to learn about the science of improvement and how to implement the safest and best healthcare practices to benefit patients.

At this year’s Middle East Forum on Quality Improvement in Healthcare, participants will learn about tools and methodologies that have delivered results in other organizations. Attendees will have the opportunity to dialog with international healthcare experts to discuss how these tools can be adapted to local requirements. The Middle East Forum is ideal for practicing physicians, nurses, quality leaders, health care administrators, executives, patient and family advisors, and students training to be health professionals. All participants will gain new insights into how the science of improvement can inspire and transform healthcare practices.
This year’s event will feature a quality improvement storyboard exhibition and competition designed to showcase regional organizations’ improvement journeys. It will demonstrate the approaches, results, challenges, and lessons learned by sharing the culturally unique healthcare experiences gained by other professionals in the Middle East.
The valuable education delivered at the Middle East Forum not only actively supports the proposition of Qatar’s burgeoning Academic Health System, but also will inspire and empower any healthcare professional in the region to deliver better patient care solutions based on applied, evidence-based practices.

2Broadcast and Publish
We published to over 75 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  50,9M !

Industry Specific : 11

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Targeted : 45

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Global : 11

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National : 3

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Social : 4
Association : 1


4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  11 industry specific, 45 targeted, 11 global sites, 3 national and 8 local sites, 4 social and 1 association site.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 40% coverage on the first page and continued to deliver coverage on pages two, three and four.


6 Grow your audience reach


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures: 60of live links

70% coverage on Google’s first page Listing on

14 mobile apps

Active in all 5 major search engines. 

Free demo

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