Everyone knows that you should never judge a book by it’s cover, but the fact is that most people decide whether or not to open an email based purely on the subject line. You could spend hours creating the perfect email newsletter or crafting an unmissable a special offer, but if your subject line is poor, then it’s likely that most people won’t get the chance to read it. You’ve only got one opportunity to grab the attention of your audience, so follow these 8 simple tips for writing a better subject line and watch your open rates go through the roof!
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- Listen to your audience | Getting to know your audience and what they want is the key effective communication. By listening to your audience you can discover what topics they’re most interested in and what is the most important information to them. Knowing your audience means that it will be easier to craft inviting email subject lines that will get you noticed.
- Create a strong From name | A great From name that appeals to your audience and complements your brand will dramatically increase the power of your subject line. If your intended recipients are confident about who has sent them an email, they’ll be more likely to open it.
- Include numbers | Numbers are very effective in email subject lines because it suggests your content is easy to understand and lets your readers know exactly what to expect. Some good examples of using numbers in email subject lines include: “Only 3 days left to buy tickets” “Top 10 tips for Twitter ” “5 new tracks to download”
- List key information first | Prioritise the most interesting or important information in your subject lines to ensure they stand out and you will get better engagement from subscribers who only scan the first few words of a subject line.
- Encourage action | Make sure to include a call to action in your subject line so your recipients are motivated to open your email. Last minute offers or upcoming deadlines such as; “Only 30 tickets left” to encourage people to open your messages immediately.
- Watch your wording | Too much punctuation and overuse of words like ‘Free’ and test’ can trigger spam filters. This doesn’t mean they’re off limits, but make sure you use these words sparingly. You should also try to avoid unnecessary punctuation (!!!) and writing in all capital letters (CAPS) in your subject lines.
- Keep it topical | Subscribers will be more inclined to open your emails if you’ve got something topical to discuss. A quick glance at the daily newspaper headlines can help craft a topical subject line that fits your content and special events or major holidays like Christmas will definitely grab attention.
- Test, test, test | The sad truth is that even with very careful planning, you might not get the right formula for your subject line on the first attempt. It’s important to remember that your recipients are individuals who won’t all respond in the same way. One good way to test your subject lines is to split your subscriber list into different groups and experiment with different subject lines. Check yzour email open rates to find out which approach works best for your audience and tailor future subject lines to reflect those results. people decide whether or not to open an email based purely on the subject line. You could spend hours creating the perfect email newsletter or crafting an unmissable a special offer, but if your subject line is poor, then it’s likely that most people won’t get the chance to read it.
Guest blog by evvnt. evvnt enables people all over the world to fill their events utilising the most effective event listing sites on the web. Every minute, with little more than a click, more events and conferences appear in listings, in search engines and on mobile – discoverable by both category and location. With next to no effort customers of evvnt get better attendance, while consumers find events they previously had no idea existed. To date customers in 70 countries worldwide have submitted over 500,000 thousand event listings, created over 300,000 live links, and generated 1 million clicks to ticketing and registration pages.Learn more at evvnt.com
