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Informa Finance is one of the world’s leading knowledge providers. They create and deliver highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations around the world.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

11th Annual Accounts Payable and procurement Transformation Summit Asia,

on Wednesday April 09, 2014 at 9:00 am

More companies than ever before are acknowledging the value of P2P process improvement as a way to increase visibility and enhance efficiencies to drive strategic value to their business. In today’s market it is essential for businesses to improve processes not only as a way to reduce costs but to manage potential risks and to optimize the business as a whole.

Now in its 11th year, the Accounts Payable, P2P and Purchasing Process Summit Asia; is being transformed to the Accounts Payable and Procurement Transformation Summit. This event will focus on the key challenges faced within accounts payable and procurement to help you transform your P2P cycle into an efficient and strategic process.
Jam packed with case studies, live interviews, panel discussions and round table brainstorming sessions, this event will give you easy-to-implement knowledge to take back to your business.
4 Key Concepts Covered to Transform Your P2P process
• Positioning you P2P cycle to drive strategic value
• Managing your suppliers to achieve cost optimization
• Mitigating risks and fraud through controlled process
• Driving efficiency through technology enhancement and automation
Sneak-Peak into our Early Confirmed Speakers:
• John Kidd, Chief Global Shared Services, United Nations Development Program
• Alexander Aquino, Finance and HR General Manager, ValeServe Malaysia
• Michael Koh, Regional Head of Procurement, T-systems
• Sukhvinder Singh, Head Shared Service Centre – Account Payables, Pernod Ricard India
• Jake Chia, Product Line Purchasing Leader, Delphi Automotive Systems

2Broadcast and Publish
We published to over 50 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.
informa fianance

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  50,9M !

Industry Specific : 10

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Targeted : 22

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Global : 10

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Local : 2

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Social : 4
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4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  10 industry specific, 22 targeted, 10 global sites, 1 national, 2 local sites, 4 social and 1 association site.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 60% coverage on the first page and continued to deliver coverage on pages two, three and four.


6 Grow your audience reach


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

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Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

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Key figures: 62of live links

60% coverage on Google’s first page Listing on

14 mobile apps

Active in all 5 major search engines. 

Free demo

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