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SMi Group

The SMi Group is a highly Professional, Independent and Global event producing company that specialises in Business to Business Conferences, Workshops, Masterclasses and Training. SMI creates and delivers events within Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Project Financing for the Petroleum Industry

on January 24, 2014 at 9:00 am

SMi’s masterclass hosted by Sumitomo Mitsui Banking Corporation will give a comprehensive overview of the application of project finance techniques to the petroleum industry.

With about US$300 billion of project finance debt raised annually across several capital intensive sectors-including oil and gas, energy, infrastructure, and mining – the oil and gas industry is represents 30% of the global project finance market. Without the potential benefits of structured, oil & gas project lending in the current credit-and-capital constrained environment could contract precipitously.

SMi’s masterclass hosted by Sumitomo Mitsui Banking Corporation will give a comprehensive overview of the application of project finance techniques to the petroleum industry. Using current case studies we will work across the petroleum industry discussing sourcing, risk analysis, cash flow forecasting and more. This is a perfect forum for anyone currently working within the petroleum industry to learn everything they need to know behind project finance.
Key benefits to this masterclass are:
• Learn about commercial structures and cash flow forecasting
• Discuss ways to reduce risk analysis
• Develop ideas on different sources of finance
• Evaluate the syndicated loans market and project finance process

2Broadcast and Publish
We published to over 75 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.
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3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  39.4M !

Industry Specific : 17

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Targeted : 32

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Global : 7

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National : 6

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Local : 8

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Social : 4
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Association : 1

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4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  17 industry specific, 32 targeted, 7 global sites, 6 national, 8 local sites, 4 social and 1 association site.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 50% coverage on the first page and continued to deliver coverage on pages two, three and four.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

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Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

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Key figures: 

60of live links

 Listing on 22 mobile apps

Active in all 5 major search engines. 

Free demo

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