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The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of almost 665,000 (Deloitte assured, Q1 2014). Mobile is an increasingly important channel for the FT, driving almost half of total traffic and 20 per cent of digital subscriptions. FT education products now serve 37 of the world’s top 50 business schools.

They were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

FT Cyber Security Summit ,

on Wednesday September 03, 2014 at 8:30 am

The FTs’ inaugural Summit for senior business executives, public sector officials and cyber security experts from around the world to discuss the current and emerging cyber threats.

The Financial Times’ Cyber Security Summit 2014 will bring together senior business executives, public sector officials and cyber security experts to discuss the current and emerging threats that exist in cyberspace and the policies, strategies, technological advances and collaborations that will enable public and private sectors to keep pace with them.
– Listen to government officers and business leaders describe the cyber threats they face and how they deal with them.
– Find out from the specialists how to create a robust and effective security strategy.
– Network with your peers and discuss the latest developments in cyberspace.
– Discover how the public and private sectors are collaborating to make their organisations more resilient.
– Hear what the main cyber threats of the future are likely to be.
2Broadcast and Publish
We published to over 99 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.
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3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  48.9M !

Industry Specific: 5

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Targeted : 41

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Global : 12

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National : 18

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Local : 19

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Social : 3
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Association : 1

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4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 5 industry specific, 41 targeted, 12 global, 18 national, 19 local, 3 social and 1 association site.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

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Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

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Key figures: 

60of live links

24 mobile apps

Active in all 5 major search engines. 

Free demo

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