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T.A. Cook was founded in 1994 and has experienced steady growth since then. We have an international team of over 60 consultants and conference organisers across our offices in Berlin, Birmingham, Hong Kong, Houston, Paris, Raleigh and Rio de Janeiro.

Our clients are global, capital intensive companies, world wide infrastructure service providers and leading medium-sized companies from the process and utility industries.

They were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

T.A Cook Presents : International SAP Conference for Financial Shared Service,

on Thursday July 10, 2014 at 8:30 am

T.A Cook Presents : International SAP Conference for Financial Shared Service Following the success of our inaugural event in 2013, we are pleased to announce the 2nd International SAP Conference for Financial Shared Services to be held in Budapest this July. At this event you will hear the very latest news, innovation, and best practices for financial shared service organizations. Hear from senior executives at leading global brands, who will share their experiences in successfully using SAP’s Shared Service Framework and other SAP innovation to create a top performing Shared Service delivery environment. SAP keynotes and solution updates will ensure that attendees are fully up to date with the latest road-map and insight from SAP, while pre-conference workshops and shared service center site visits will give attendees the opportunity to ask questions, network with peers, and learn from the experts. Whether you are already using SAP solutions to enhance your Shared Services organisation, or are currently evaluating your options, this conference is an ideal opportunity to gain a comprehensive understanding of how solutions from SAP can support your organization’s strategic growth plan, allowing you to effectively consolidate functions, processes, and resources into a single strategic platform.

2Broadcast and Publish
We published to over 60 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  24,1 M !

Industry Specific : 6

Targeted : 36

Global : 11

National : 112

Screen Shot 2014-08-12 at 11.11.33


Social : 4
Association : 1

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 6 industry specific, 36 targeted, 11 global, 2 national, 4 social and 1 association site.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 30% coverage on the first page and continued to deliver coverage on pages two, three and four.

6 Grow your audience reach


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures: 

62of live links

30% coverage on Google’s first page Listing on

14 mobile apps

Active in all 5 major search engines. 

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