Everyone loves to get something for free! So here is a list of great ways to get your audience’s attendance and promote your event – all of them free. What’s not to love about that?!
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1. BLOGGING – A great way to market your event is to write an engaging article and link some of the content to your event. If you do not have a website with a blog section where you can publish you articles, there are a wide variety of websites where you can submit content for free. Make sure that you share the article on your social channels as well once it’s live. WordPress – Create Your Own Premium Website. Superior Support. Free Trial.
2. CHAT & TWITTER LISTS – Online chat groups and twitter lists are highly specific and target people who are more likely to share your events and promotions; thank them and invite them to your events, making sure to encourage the influencers. Twitter is FREE – Sign up and use it to build your community and promote your events.
3. EMAIL – Let your database do the work for you! Send a tailored email to all your contacts stating why, when and where they should attend your event. Add pricing information and a ‘Share’ button to help them forward the email on to people they think would also be interested – your contact list can be strong influencers too. A good idea is to create mailing lists based on interest (technology, sports, music etc.) and then target your email to each of these groups. DotMailer – Email Marketing Software and Marketing Automation from dotmailer. The UK’s no.1 largest email marketing provider.
4. GUEST BLOGGING – speak to editors, bloggers and build your network! Don’t be afraid to speak directly to your audience. Bizzabo – 20 Must-read event industry blogs.
5. LISTING SITES – Promoting your event on listing sites is the best way to market your event. Event listing websites have strong communities of audiences already engaged with them, from sites which work better for general audiences such as eventful and Facebook to websites focusing towards a specific industry-targeted audience such as All Conferences, Exhibitions UK or Resident Advisor and also those that cover a local market, e.g. Time Out London or New York Events. evvnt – Post Your Event to 10 Event Listing Sites in One Submission for FREE.
6. NEWSLETTERS – Adding a section to your weekly or monthly newsletter featuring your upcoming event is a great and cost-effective way to promote it. Remember to add the link to the event page and use an impressive image that will catch your audience’s eye. Establish the information you want to convey to your audience, spend some time writing the event information into short but engaging copy and make sure the message is conveyed clearly. Mailchimp – Forever FREE pricing – send 12,000 emails a month to a list of up to 2,000 subscribers.
7. SOCIAL MEDIA – Whether you want to promote a conference, exhibition or a nightlife event; social media can be a useful free way to create a buzz and fill your event. The trick is to know which social media tools are the best to use to engage your audience and this depends on the nature of the event. We suggest you market your event through Sprout Social – a social media management tool that offers users the ability to integrate Twitter, Facebook, Google+ and LinkedIn. A great starting point for any campaign is by creating your own event hashtag (such as #evvntmeetup) and use it in all your related outbound communication. Sprout Social – is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.
8. SPONSORS – Other businesses are an effective way to promote your event. If you have any business partners or if you have created strong relationships with other companies in your industry this is the right time to get in touch with them. Remind them that this is a win-win situation; in return you can add their logo on your newsletter, flyers and any other promotional materials!
9. MOBILE DISCOVERY – Nowadays selling tickets effectively on mobiles and tablets is a must when promoting an event. You need to be sure the discovery process is slick, your event pages looks great on any device, and the process is incredibly easy. Eventbrite makes selling your event through mobile easy and effective. And it’s always free for free events. Eventbrite – Eventbrite brings people together through live experiences. Discover events that match your passions, or create your own with simple, powerful online ticketing tools.
10. WORD OF MOUTH – A good old-fashioned method to promote an event is with the help of your community and supporters. Try to get those people to tell their friends, colleagues and relatives for a bigger outcome. World-of-mouth continues to be an effective way to market your event, however in order to increase the outcomes we suggest you to create a strong community and talk, talk and talk about your event before, during and after!
Did this list help and inspire you to market your event or did it leave some of your questions unanswered? Let us know your thoughts down below in the comments.
