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Being Good to Customers is Good Business – Embracing and embedding the customer experience discipline in your organisation.

The Focus Group Ltd were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Customer Experience World Conference – Dubai

on Monday March 23, 2015 at 9:00 am (ends Tuesday March 24, 2015 at 5:30 pm)

Information :

To develop a customer experience strategy takes time and effort – do you have the right people in place to develop your colleagues to engage with your customers at their chosen touch points? Are you ready for the global customer, whose expectations will be high due to the standards set by the leisure and hotel industry in Dubai? Every sector therefore faces similar challenges.
2Broadcast and Publish
We published to over 90 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured the event was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 52.8M !

Industry Specific: 4 National: 3 Global: 14 Targeted: 61
Social: 3

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  4 Industry Specific, 61 Targeted, 14 Global, 3 National, 5 Local, 2  Social.

The following images are examples of the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo Bing Ask Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. evvnt customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click here.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.


Key figures:

53% of live links

18 mobile apps

Active in all 5 major search engines.

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Request a Demo Promote an Event Partners