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Residual Stress – Measurement, Temperature and Performance conference was held in London, showcasing a variety of situations, industries and materials that residual stress can occur in. Focusing on the latest techniques for the prediction, assessment and mitigation of residual stress, it was a must for everyone affiliated with mechanical or technical engineering. The delegates of the conference were appreciative of the input from such a wide range of industries affected by residual stresses and their willingness to provide insightful information. Special emphasis was put on the Materials industry where residual stress is often a bi-product of composite production.

The Institute of Mechanical Engineers were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

 Organiser: IMCHE

1Description of the event

Residual Stress – Measurement, Temperature and Performance

on Wednesday February 17, 2016 at 8:00 am (ends Wednesday February 17, 2016 at 6:00 pm)

This event will reveal the variety of situations/industries and materials that residual stresses can occur in. Sharing of that knowledge across different sectors will allow cross-fertilisation of idea.

2Broadcast and Publish
We published to over 78 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a total site reach of 43.4 M!

Industry: 8
 Targeted: 23

Global: 14

National: 16
Local: 15

Social: 2

4Use targeted sites

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of 8 industry specific,  23 targeted, 14 global, 16 national, 15 local and 2 social.

The following images are examples of the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

new-google-logoYahoo Bing Ask Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. evvnt customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click here.

70% first page of Google for the event


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures:

63% of live links within 24 Hours

13 mobile apps

Active in all 5 major search engines.


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