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The Laughter Factory is the Middle East’s longest-running comedy night, proudly making the GCC laugh since 1997. Every month it hosts a fresh bill of three different professional comedians, many already stars of the screen on UK TV shows. The March event has received numerous of outstanding reviews, with The National calling it ‘the most surreal comedy gig I’ve ever seen’ and ‘a shining example of today’s gig environment’, while Time Out Dubai praised it for ‘hosting a number of trailblazing names’ and for educating the region. Jason Manford, one of the comedic talents of the night, ‘loved every minute on stage’ and hopes to return again.  

The team from Factory Productions  were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

OrganiserThe Laughter Factory

1Description of the event

The Laughter Factory Comedy Show

on Friday March 11, 2016 at 9:00 pm (ends Friday March 11, 2016 at 11:00 pm)


Information :

The Laughter Factory is the Middle East’s longest-running comedy night, proudly making the GCC laugh since 1997.

2Broadcast and Publish
We published to over 27 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a total site reach of 7.7 M !

Industry: 1
 Targeted : 2

Global : 14

National : 5
Local : 4

Social : 1

4Use targeted sites

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of 27 industry specific,  36 targeted, 12 global, 3 national and 2 social.

The following images are examples of the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo Bing Ask Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. evvnt customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click here.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures:

67% of live links within 24 Hours

mobile apps

Active in all 5 major search engines.

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