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The Cancer Research Winter Run was held in Manchester on 28th February. The  Winter Run challenged people to keep running through the winter by taking on a 10km run.  For this special occasion, runners and spectators have seen the Etihad Campus turned into a winter wonderland on a great route taking place on closed roads. The course has been filled with some never seen before winter surprises: a Giant Snow zone, a final Polar Bear Hug to end the run and more fun experience.

Human Race was looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

Organiser: Human Race

1Description of the event

Cancer Research UK Manchester Winter Run

on Sunday February 28, 2016 at 8:30 am (ends Sunday February 28, 2016 at 3:30 pm)


Cancer Research UK Manchester Winter Run was a 10 Km run in and around the Ethiad Campus on 28th February 2016. It has been organized by Human Race, the largest and most diverse mass participation events company in the UK.
2Broadcast and Publish

We published to over 55 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a total site reach of 161,7 M!

Industry Specific: 13
 Targeted: 11

Global: 13

National: 9
Local: 9
Social: 2

4Use targeted sites

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of 13 industry specific,  11 targeted, 11 global, 9 national, 9 local and 2 social.

The following images are examples of the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

new-google-logoYahoo Bing Ask Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. evvnt customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click here.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures:

80% of live links within 24 Hours

13 mobile apps

Active in all 5 major search engines.


Free demo


Request a Demo Promote an Event Partners