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The MCN Festival of Motorcycling was a two-day event held at the Peterborough Arena from the 14th-15th May. Filled with biking action, it was the only event which enabled visitors to test ride 2016’s latest machines. It was a must-attend event for every thrill-seeking motorcyclist out there. Whether you wanted to seek out those elusive parts from the autojumble or get the chance of grabbing a bargain from the retail zone, the MCN Festival had everything to offer.

Motorcycle News, Bauer Media were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

Organiser: MCN Festival

1Description of the event

MCN Festival of Motorcycling

on Saturday May 14, 2016 at 9:00 am (ends Sunday May 15, 2016 at 6:00 pm)

The MCN Festival of Motorcycling is a two day festival packed with biking action. Its the only event where visitors can test ride 2016’s latest machines. Come for the day or camp for the weekend.

2Broadcast and Publish
We published to over 94 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a total site reach of 189.4M!

Industry Specific: 3
 Targeted: 53
Global: 15
National: 17
Local: 4
 Social: 2

4Use targeted sites

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of Industry Specific 3, 53 targeted, 15 global, 17 national, 4 local and 2 social.

The following images are examples of the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo Bing Ask Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. evvnt customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click here.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures:

61% of live links within 24 Hours

16 mobile apps

Active in all 5 major search engines.


Free demo


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