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Fear The Pier transformed Hudson River Park’s Pier 26 into the most unique obstacle fitness course in New York City. Designed to push you to your limits, the course was your ultimate fitness test, time presenting only one of the many obstacles that challenged everyone from the elite athlete to the urban thrill-seeker. Taking place alongside Manhattan’s stunning waterfront, Fear the Pier brought together spectators of all ages and had everyone cheering for their favourite contestants.
LeadDog Marketing Group were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.
1Description of the event

FEAR THE PIER – Hudson River Park

on Saturday May 21, 2016 at 8:00 am (ends Saturday May 21, 2016 at 7:00 pm)

Information :

Step out of the gym, soak up some sunshine and kick-off the summer with a one-of-a-kind personal fitness challenge along Manhattan’s stunning waterfront that’s unlike anything you’ve ever dared.
2Broadcast and Publish

We published to over 50 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a total site reach of 240.4 M !

Industry Specific : 13
FEAR THE PIER industry specific
Targeted : 8
  Global : 14


National : 7
Local : 36
Social : 1


4Use targeted sites

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of  13 Industry Specific, 8 targeted, 14 global, 7 national, 36 local and 1 social.

The following images are examples of the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

new-google-logoYahoo Bing Ask Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. evvnt customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click here.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.


Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.


Key figures:

63% of live links within 24 Hours

4 mobile apps

Active in all 5 major search engines.


Free demo


Request a Demo Promote an Event Partners