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Risk Americas 2016 is the Americas premier risk and regulation convention. It returned to New York City for its fifth year to bring together over 350 CROs, Heads of Departments, and Senior Risk Professionals within Stress Testing, Model Risk, Liquidity Risk, Capital Management, Operational Risk, and more.

The Convention also featured extensive networking opportunities with an interactive app for attendees, luncheon round-tables with industry experts, cocktail reception held immediately following the end of day one, briefings, and ample refreshment breaks.

The Center for Financial Professionals were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

Organiser: Center for Financial Professionals

1Description of the event

Risk Americas 2016 | America’s Premier Risk And Regulation Convention

on Tuesday May 03, 2016 at 5:00 am (ends Thursday May 05, 2016 at 1:00 pm)

The Convention brought together industry professionals from a diverse range of global FIs to discuss Stress Testing, Model Risk, Liquidity Risk, Capital Management, Operational Risk, and more.

2Broadcast and Publish
We published to over 105 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a total site reach of 157.5M!

Industry specific: 11
Targeted: 28

 Global: 14

National: 9
Local: 41
Social: 2

4Use targeted sites

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of 11 industry specific, 28 targeted, 14 global, 9 national, 41 local and 2 social.

The following images are examples of the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo Bing Ask Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. evvnt customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click here. 7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures:

64% of live links within 24 Hours

10 mobile apps

Active in all 5 major search engines.

Tweets by Center for Financial Professionals

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