Since YouTube launched over 13 years ago, the video-sharing website has been at the forefront of user-generated video content and video-blogging. Thanks to a huge number of online users and an affinity with music, performance or other short-form content, YouTube is an important (but often overlooked) tool for the event industry. However, promoting your events on YouTube is fairly easy.
It is especially YouTube’s latest popularity of live video streaming which should alert event organizers to the platform’s potential. It’s clear that YouTube will continue to focus on live events so event organisers and promoters need to be prepared to meet the public demand for video content. Here are some examples of how you can promote your events on Youtube:
Luckily, we have found some enterprising businesses already using YouTube to promote events:
1) English National Opera
The English National Opera’s features many exclusive videos of the events that are going on in the venue. They offer behind the scenes videos, clips from the different shows and even an online tour of the venue. By giving a sneak peak of what is going on in the English National Opera they give their audience a preview of what they can expect when visiting.
Click here to watch the full videos: The English National Opera
Bestival’s YouTube channel features highlights from the previous year’s festivals, mixing clips of performers with festival revelry to promote the upcoming year. Other clips include interviews with musicians and comedians, which captures the spirit and excitement behind the scenes.
Click here to watch the full videos: Bestival
3) National Gallery
The National Gallery uses YouTube videos to introduce new exhibition openings, enticing visitors to visit upcoming exhibitions by providing a sneak peak of works that will be on display as well as and biographical context to the work.
Click here to watch the full videos: The National Gallery
4) The London Eye
The London Eye promote special events and the 4D video experience at this iconic London tourist attraction. This YouTube channel offers a retrospective to celebrate the tenth anniversary and some behind-the-scenes footage of how the 4D videos that visitors can expect to see were created.
Click here to watch the full videos: The London Eye
5) Virtual Venue Visit
Virtual Venue Visit’s channel is an excellent example of how to market an event space on YouTube. Users can take a virtual tour through different event spaces that are available to hire for a wide range of events. With the help of these videos your attendees can already get a good idea of the space your event will be held.
Click here to watch the full videos: Virtual Venue Visit
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