Your Built-In Marketing Engine Is Live in Ticketing
If you’re running an Evvnt ticketing site, you’re no longer just selling tickets — you’re running a full events commerce platform.
And now, one of the most powerful parts of that platform is sitting directly inside your dashboard:
👉 Marketing Premium Services (Premium Listings + Premium Email)
These are no longer “add-ons” — they are native revenue opportunities embedded into your ticketing flow, designed to help your event creators sell more tickets and help you grow your revenue.
Why This Matters: The Revenue Opportunity
Evvnt is built as a shared-growth model, meaning every marketing sale contributes directly to your bottom line.
From the platform model:
- Ticketing revenue: $1.50 + 4% per ticket
- Marketing services: additional revenue stream layered on top
- Average uplift: ~17% more revenue for ticketing partners
On top of that:
- Self-service marketing generates ~4.2% additional revenue
- Conversion from event submissions to marketing sales averages 2.8%
What this means in practice:
Every event on your platform is now:
- A ticketing opportunity ✅
- A marketing opportunity ✅
- A recurring revenue opportunity ✅
You’re no longer relying on ticket fees alone — you’re monetizing visibility, audience, and demand.
What’s Now Available in Your Dashboard
Inside your ticketing environment, your event creators (and your sales team) can now access:
1. Premium Event Listings (Syndication)
- Expands an event beyond a single calendar
- Places it across multiple local and national event sites
- Boosts SEO and discoverability
- Drives more traffic to ticket pages
2. Premium Email Campaigns
- Sends the event directly to a targeted local audience
- Independent of listings (can be used together or separately)
- One of the highest-converting marketing channels available
These tools are already proven to:
- Increase visibility
- Drive higher attendance
- Convert more ticket buyers
And most importantly…
👉 They create new revenue streams for you as a ticketing partner
Who Should You Be Selling Marketing To?
The key to success is knowing who to target in your local market.
Ideal Customers
Focus on event creators who:
- Need more awareness
- Have budget but limited marketing expertise
- Are actively trying to sell tickets faster
High-Value Segments:
- Live music venues & promoters
- Festivals & large-scale events
- Theaters & performing arts groups
- Community event organizers
- Sports & fitness event hosts
- Conference & business event organizers
Local Business Owners:
- Bars & restaurants hosting events
- Retail stores running in-store experiences
- Attractions & tourism businesses
- Pop-up events and seasonal experiences
These groups are already:
- Spending money on marketing elsewhere
- Struggling to reach the right audience
- Looking for measurable ROI
When to Offer Marketing (Timing Is Everything)
The best time to sell marketing is when intent is highest:
1. At Event Creation
When an organizer is setting up their event:
- They are thinking about attendance
- They are open to promotion
- They are easiest to convert
2. When Ticket Sales Are Slow
If an event isn’t performing:
- Position marketing as a solution
- “Let’s boost visibility and drive more traffic”
3. For High-Value Events
For bigger events:
- Marketing isn’t optional — it’s expected
- Upsell both Premium Listings + Email together
How to Position the Value (Simple Pitch Framework)
When talking to event creators, keep it simple:
Step 1: Start With the Problem
“Most events don’t fail because they’re bad — they fail because not enough people hear about them.”
Step 2: Introduce the Solution
“We can put your event in front of thousands of local people actively looking for things to do.”
Step 3: Explain the Two Options
- Premium Listings → more visibility across calendars
- Premium Email → direct access to local audiences
Step 4: Tie It Back to Revenue
“More visibility = more clicks = more ticket sales.”
Why This Works So Well
Evvnt’s model is built on a simple but powerful loop:
- You attract event creators (ticketing)
- They need promotion (marketing)
- Promotion drives ticket sales
- You earn from both
This is what makes the platform a true Event Success Platform — not just software, but a revenue engine for your business.
Your Role as a Ticketing Partner
You don’t need to be a marketing expert.
Your role is to:
- Identify the right opportunities
- Introduce the value
- Let the platform do the heavy lifting
Evvnt supports this with:
- Built-in purchase flows
- Automated delivery of campaigns
- Reporting and tracking
Now your role can expand as does your revenue stream.