In the run-up to Christmas, consumers in the UK spend (on average) more money than at any other time of year. Using email to promote events and sell tickets can be a very effective way to boost interest and get people talking.

With Halloween fast approaching, you can expect to see a rise in the number of cobwebbed windows, plastic skeletons and bed-sheet ghosts. However more than any other time of the year, this holiday requires you to think carefully about your audience and make sure your Halloween events and audience are a match.