Promoting events is hard work. Luckily there are some ways to make it easier! Here are 7 elements of successful online event promotion.

Whether your nightclub is packed nearly to capacity, or your art gallery is scattered with discerning viewers, it’s important to be able to estimate turnout and attendance at any point during your event.

Los Angeles-based Evvnt has developed an automated event-marketing calendar that publishers can use to manage events, automating what was once a time-consuming, complex, and expensive task, and funneling revenue from event marketers straight to publishers. The Web-based tool has been six years in the making. Events Calendar licensing in the US “is a $40-million industry — […]

When it comes to building an engaged fan base, regular interactions like daily status updates and weekly promotions are important, but so are seasonal marketing opportunities like holidays, events and other widely-known annual milestones.

Last year, Facebook officially became the most popular website visited on Christmas Eve, Christmas Day and Boxing Day. Whatever the reason for its popularity at this time of year, it’s clear that Facebook is the ideal way to get the word out about festive events, read on for more of our tips.