Definitive Guide To Event Marketing

If you are marketing your event online, SEO is a big deal. Google, and the other major search engines, constantly refine their algorithm for scoring, and returning links to, content on the web. Your job is to make sure YOUR content scores well. They do this using an algorithm named Penguin.

By Mihaela Tudorică Event planning tips Knowing how to plan a corporate event can be a tricky endeavour. It takes time, imagination and excellent planning skills to cover all the details and stick to the budget at the same time. Here is how to avoid some mistakes that can compromise the goal of your event. […]

The world of event marketing has never been so rich in opportunities to reach and engage your audiences, many of them free! There’s huge social networks where you can connect with potential attendees, email is ubiquitous, mobile means personalised messages can be achieved, content marketing offers a way to more meaningfully engage your target market… […]

White, gold, and bronze balloons

Spreading the word about your event can be a pretty challenging task. While the technology and social media allow you to reach out to wide audiences, finding the right crowd for your event is not a matter of chance.

By Iva Nedelcheva Staying up-to-date with trends, competition and challenges is a must in any industry but in events it’s more than mandatory. The constant search for information, inspiration and self-improvement brings together event professionals from around the world to a number of destinations (often across continents) year after year… Why the variety of MICE […]

Your conference was a smashing success with an excellent turnout. The attendees watched your awesome PowerPoint presentation, viewed all your relevant graphs and pie charts, and the infographics you shared conveyed your information clearly and effectively. Most businesses utilize these types of events and conferences to gain a bigger audience and increase their clientele through […]