Definitive Guide To Event Marketing
We all get tired of daily phone calls from hotels, conference venues and AV companies desperate to book a meeting to try and sell you their services. For a long time I used to try and avoid these calls, failed to respond to emails and used any excuse under the sun to avoid letting […]
Mobile marketing campaign is one of the hottest new forms of marketing communication. Nowadays everyone usually keeps their mobile close to hand and with the latest advanced smart phone technology, it’s even easier to engage with your audience, get creative with design, and integrate additional marketing channels like email and social media. Here are some tips to […]
Producing impeccable video content at your events leaves a valuable resource to which interested professionals can return again and again. Alternatively, cutting corners in pre-production, recording and editing can undermine what even your best speaker has to say. If the viewer is distracted by shoddy camerawork, inaudible discussion and illegible slides, they’ll see the conference […]
A memorable and successful event can radically increase your brand and help promote customer engagement. The primary benefit of event marketing is that it allows ample opportunity for content generation, customer engagement and ultimately an increase of sales, outside of the event itself. Event marketing is one of the most powerful outreach techniques used by […]
Check out this useful twitter tools by Joanna Geary, Head of UK News Partnership at Twitter. Followerwonk: search Twitter bios and analyse your followers followerwonk.com/ DoesFollow: an easy way to see who follows who http://doesfollow.com/ Tw Birthday: new user with no “date joined” on their profile? Find date of joining http://twbirthday.com/ Trends 24: see the trending […]
Develop a single hashtag for the event well beforehand (don’t forget to use it yourself – ALL the time, including adding it on and spread the word across every platform) – promote it in all advertising media not just social media – and remember to plaster it EVERYWHERE on the day, on handouts, up on […]