Social

Read our Inside Facebook Guide for event promoters – filled with tips and tricks to market your company on the world’s most popular social network.

Last year, Facebook officially became the most popular website visited on Christmas Eve, Christmas Day and Boxing Day. Whatever the reason for its popularity at this time of year, it’s clear that Facebook is the ideal way to get the word out about festive events, read on for more of our tips.

Twitter is the ideal platform to create some buzz around your upcoming events and offer special deals or discounts. It’s also easy to target people in your area, so you can be sure that people who are nearby to your event will know that it’s happening.

We’ve crowd-sourced some great suggestions from our LinkedIn Group and received good tips on which are the best ways to promote events on Facebook.

Since YouTube launched over 6 years ago, the video-sharing website has been at the forefront of user-generated video content and video-blogging. It’s clear that YouTube will continue to focus on live events so event organisers and promoters need to be prepared to meet the public demand for video content.

Building an audience on Facebook is crucial to ensuring that a business spreads content virally. Until fairly recently, many people using Facebook for business assumed that building a great number of Friends or Page fans would ensure success and widespread exposure for a brand; unfortunately it’s not that simple.