Definitive Guide To Event Marketing

Newsletters are great for keeping in touch with your customers and building awareness around your upcoming events. But how do you make sure that you’re getting the most out of your newsletters? Read on for a few top tips and great examples…

A great sponsor increases your event’s audience and brand reach, which is why all kinds of events from music festivals to comedy nights, from plays to exhibitions are teaming up with sponsors these days! The first step securing a fantastic event sponsor is to know what to look for, so read on for three key points to consider…

For event organisers that do a lot of digital promotion, it can be really useful to collect the contact details of their event attendees. But finding the most effective way for this can be hard. Which is why we have asked some event marketing experts to share their insights.

You probably want people to know about the event you’ve got coming up, not what the most recent visitor had for breakfast. But how do you make the most of your Facebook page for events?

While many promoters and event organisers use Facebook to promote events online, Twitter remains an underused platform for promoting events. Would better measurement and tracking improve usage?

The biggest challenge for businesses is trying to stand out from the crowd in a culture of email and social media overload. Successful marketing is increasingly focused on creating relevant messages.