Viral marketing scientist Dan Zarella studied around 5 million tweets and 40 million retweets to discover what’s popular and what’s not. He’s written up an interesting report, called the Science of Retweets, but here are the top tips about RTs that we’ve learnt from his research for twitter: THE GUIDE TO RETWEETING – Event Marketing […]

To drive up attendance at your events and get customers through the door venue owners and event organisers must centre their marketing activity around appealing to customers to reach the ultimate goal of event success. Competing for attention in a city with thriving nightlife can be tricky, but with forward planning it can be easy to […]

We’ve gathered together 5 overlooked, undiscovered or neglected Facebook marketing techniques that can dramatically improve promotion on Facebook.

Twitter hashtags can help to greatly increase the exposure of your events online and help other attendees see who’s talking about they event they are at. What are the most popular event related hashtags for event promoters?

Without an agenda, keeping up with your company’s social media activity can be a little over-whelming – and things can go wrong very quickly. Here’s how to avoid some of the common mistakes.