Definitive Guide To Event Marketing

When it comes to building an engaged fan base, regular interactions like daily status updates and weekly promotions are important, but so are seasonal marketing opportunities like holidays, events and other widely-known annual milestones.

Last year, Facebook officially became the most popular website visited on Christmas Eve, Christmas Day and Boxing Day. Whatever the reason for its popularity at this time of year, it’s clear that Facebook is the ideal way to get the word out about festive events, read on for more of our tips.

Twitter is the ideal platform to create some buzz around your upcoming events and offer special deals or discounts. It’s also easy to target people in your area, so you can be sure that people who are nearby to your event will know that it’s happening.

Love it or hate it, New Year’s Eve is one of the biggest night party nights of the year. Whether you’re organising a massive warehouse rave, a romantic dinner for two or an outdoor event with fireworks, we’ve got some surefire ways to promote your New Year’s Eve events.

Even if you know exactly what kind of event sponsor you’re looking for, actually securing that sponsor can seem a daunting task! Here’s our five step guide on how to land and keep your perfect sponsor…

We’ve crowd-sourced some great suggestions from our LinkedIn Group and received good tips on what are the best ways to organise, market and promote Thanksgiving events.